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Register today through the SCAA Registration or with Ellainy Karaboitis at (212) 986-0250 or ekaraboitis@teausa.org.

View details and pricing of the 2 day program.

Wednesday, April 23 and Thursday, April 24, 8:00am-5:00pm, Room 201, 203, 204

Everyone is invited
Join us for a multimedia celebration of the international community that comprises our specialty coffee family and kick off the SCAA's first ever two-year event! Congratulate the winner of the 2014 Sustainability Award, meet our Official Portrait Country Peru, and get to know Seattle with the help of our Host Sponsor, Starbucks!

Thursday, April 24, 6:00pm

Everyone is invited
Don't forget to stay around for the Welcome Reception—the biggest social gathering of The Event. Join a couple thousand of your fellow Event attendees for music, d'oeuvres, refreshments (cash bar), and the Thursday Night Latte Art Throwdown! It's a great opportunity to catch up with old friends and network with other attendees.

TNT details:
  • $5 Buy-in, proceeds to Coffee Kids
  • $500 Prize, plus myriad of prizes from sponsors.

RSVP, on Facebook Book

Thursday, April 24, 7:00-10:00pm, Ballroom

Ticketed Event

Join us for the 2nd Annual JavaJog for a Cause and help raise funds for the coffee women in the Congo. Registration for JavaJog closes at 2 p.m. on Thursday, April 24. After that, interested parties must register onsite at the event or online, here. Learn more about the fundraising efforts taking place by visiting the official JavaJog.org website.

Location: Starting point South Lake Union Park
Friday, April 25, 7:00 am for 10k, 7:30 am for 5K

Ticketed Event.

The Rainforest Alliance invites you to join us for a delicious breakfast, award-winning coffee, and the latest news on our work. We have been hard at work over the past year and can't wait to share our accomplishments and updates within the coffee industry. Tickets. may be purchased at www.rainforest-alliance.org/scaa2014 Please contact Wilson Griffin with questions.

Friday, April 25, 7:30am - 9:30am, Ballroom 6A

Join us for coffee and refreshments while mingling with the specialty coffee industry's esteemed leaders, exhibitors, and staff. Take advantage of this great opportunity and learn how to make the most out of your Event experience directly from SCAA Board of Directors, staff, and event veterans. This is a must-attend for anyone new to the industry or first-time attendee!

Friday, April 25, Level 2 8:00am - 9:00am, North Galleria on Level 2

Ticketed Event

Residents of Fremont refer to their neighborhood as the "Center of the Universe". Join us as we tour the innovative coffeehouses of the Ballard & Fremont area. We'll also take a tour of Theo Chocolate, makers of high quality, sustainable chocolate.

Max Attendees – 50 (broken up into 2 groups of 25)

Friday, April 25, 9:00am-1:00pm

Every year, SCAA Recognizes coffee professionals who have made significant contributions to our industry. Make sure to attend this important event to find out who won these coveted titles and congratulate them for making a difference.

Friday, April 25, 5:30-7:00pm, Room 2AB

Drinks. Nibbles. Music. Hobnobbing. The Coffee Kids reception is bound to be a good time all around. Join us to celebrate our achievements, our supporters, and the coffee farmers who make specialty coffee possible.

For more information, visit:

Friday, April 25 7 pm - 9 pm, Pike Place Market

Ticketed Event

Please join us to celebrate the 12th annual International Women's Coffee Alliance breakfast. All industry members are welcome and encouraged to attend and find out what we do and how to get involved. Proceeds will be used to support quality of life and other projects for women in coffee producing countries. The IWCA is a global peer network that advocates for women from seed to cup. IWCA not only provides access to resources but also promotes a forum for connection. Tickets for this event are $55 for IWCA members, $65 for non-members.

To purchase a ticket for the breakfast visit The Event registration page. Select "IWCA Breakfast" under ticketed events section of the registration process.

Saturday, April 26, 7:30am – 9:00am, Ballroom 6A

Ticketed Event

On the tour of the Kent Flexible Plant, you will be guided through Starbucks 315k sq. ft. facility that through innovation and process optimization produces the highest quality coffee, tea and soluble products (like our VIA Ready Brew) in the world.

In addition to being a large retail employer, Starbucks is also an important contributor to the U.S. manufacturing sector. Today, they employ more than 800 people at four large, specialty coffee roasting plants across the U.S. including Washington State, South Carolina, Pennsylvania and Nevada, with a fifth plant opening in Georgia. Last year, these plants blended, roasted, packaged and shipped nearly 300 million pounds of coffee.

People and product safety and quality are very important to everyone at Starbucks. Those that register to participate in the tour, are asked to bring signed copies (all 8 pages) of the required Starbucks KFP Visitor Paperwork. Please click here to download.

Saturday, April 26, 8:30 am – 11:30 am
Tours will depart from the bus staging area located outside the southeast entrance on level one of the Convention Center - follow bus symbols on overhead signage.

Ticketed Event

The Coffee Quality Institute will host its 16th Annual Luncheon at The Event in Seattle. For 18 years, CQI has dedicated itself to improving coffee quality and the lives of the people who produce it. We hope to see you at this important annual fundraiser, where you'll be able to mingle with friends and colleagues, show your support of our programs, and see the presentation of this year's Leadership Medal of Merit to Governor Sergio Fajardo Valderrama of Antioquia, Colombia

Pre-sale tickets are available during the registration process for $100, and will be offered at the door immediately preceding the event for $125. For sponsorship inquiries, please email sponsorships@coffeeinstitute.org.

Saturday, April 26, 12:00pm – 1:30pm, Ballroom 6A

Ask SCAA Science Manager, Emma Blakyka a question... in person! Emma will be available to answer all your science questions in person at the SCAA Membership Booth located in the North Lobby (USCC Arena).

Saturday, April 26th, USCC Arena, Office hours: 12:00pm - 2:00pm

Come hang out with the Roasters Guild! Grab a bite to eat and a drink at this great venue and get connected with the members and friends of the Roasters Guild. You won't find a better way or a crazier bunch to relax with and unwind after a long day at The Event.

Saturday, April 26th, 7:00 pm - 1:00 am, World Sports Grille

Ticketed Event

Known for its rich and diverse history, Capitol Hill has a thriving coffeehouse scene. Join us in exploring some of Seattle's most prominent locally owned coffeehouses…maybe even pick up a doughnut for a mid-morning snack.

Max Attendees – 50 (broken up into 2 groups of 25)

Sunday, April 27, 9:00am - 1:00pm

A new feature activity "All-Stars" brought to you by World Coffee Events and Nuova Simonelli, is taking place at the USCC Arena!

Don't miss some of the world's best baristas, including 2013 World Barista Champion, Pete Licata, 2013 World Brewers Cup Champion, Erin McCarthy, and 2010 World Barista Champion, Michael Phillips, competing back to back in a series of challenges, including trivia, pop quiz and more! Don't miss this chance to meet the Champions!

Join in the conversation on Twitter by tagging @WCoffeeEvents and using #WCEAllStars!

Sunday, April 27th , 1:45pm - 2:30pm

Everyone Invited, Must be 21 or older

Come hang out with the Barista Guild of America and celebrate the crowning of the new US Coffee Champions! To many Expo attendees, this party is the culmination of the Expo experience and one that many few people miss... You won't want to miss it either! Check back in the coming weeks as we unveil more exciting details of the party!

Sunday, April 27, 8:30 pm – 1:00 am, Trinity Night Club

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