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9,158 Attendee-Only + 3,026 Exhibitor-Attendees =



Attendee-Only Statistics:

5,787 U.S. Attendees + 3,371 International Attendee

Years in the coffee industry:
  • 31% have been in the industry more than 10 years
  • 23% have been in the industry more than 6 years
  • 46% have been in the industry less than 5 years or are new to the industry

77% of all attendees either authorize or recommend purchasing decisions
37% of all attendees are from outside the United States


  • Roaster Wholesaler
    905
  • Coffee Retailer (Café/Bakery, Coffee Shop)
    1058
  • Allied Products and Services
    340
  • Roaster Retailer
    719
  • Associate (Press, Trade, Non-Profit)
    102
  • Importers/Green Brokers
    164
  • Distributor (Specialty food service/other)
    100
  • Grower
    122
  • Office Coffee Service (OCS/Vending)
    50
  • Coffee Carts/Kiosks/Drive Thru
    64
  • Coffee Exporter
    32
  • Restaurant
    39
  • Culinary Professionals
    25
  • Producer Association
    29
  • Other
    512
  • Hard Copy Form No Response/not categorized**
    1526

** Unclassified attendees include those who are able to decline to self-identify at the time of onsite registration. These may include cross conference traffic from Symposium, , competition spectators, and special access badge holders (i.e. production crew/staff support).


  • Grower
    103
  • Roaster Wholesaler
    585
  • Coffee Retailer (Café/Bakery, Coffee Shop)
    312
  • Roaster Retailer
    235
  • Coffee Exporter
    16
  • Allied Products and Services
    489
  • Producer Association
    5
  • Importers/Green Brokers
    1270
  • Associate (Press, Trade, Non-Profit)
    183
  • Distributor (Specialty food service/other)
    95
  • Office Coffee Service (OCS/Vending)
    63
  • Coffee Carts/Kiosks/Drive Thru
    52
  • Restaurant
    17
  • Culinary Professionals
    27
  • Other
    184
  • Hard Copy Form No Response/not categorized**
    878

** Unclassified attendees include those who are able to decline to self-identify at the time of onsite registration. These may include cross conference traffic from Symposium, , competition spectators, and special access badge holders (i.e. production crew/staff support).


  • $0 -$99,999: 34%
  • $100,000-$499,000: 20%
  • $500,000-plus: 46%



  • 33% Current Products & Services
  • 32% Business networking
  • 22% Education & Training
  • 13% Special Events & other



2015 Skill Building Workshops:
  • Total number Classes: 34
  • Total number Attendees: 1,143


2015 Lecture Series:
  • Total number of lectures: 38
  • Total number of attendees: 5,000
  • Total number of presenters: 105
  • Total number lecture hours: 57 hours