Warning: preg_match(): Unknown modifier '2' in /home/httpd/scaaevent.org/index.php on line 147 Warning: preg_match(): Unknown modifier 'T' in /home/httpd/scaaevent.org/index.php on line 147 The SCAA Expo | Facts



7,669 Attendee-Only + 3,363 Exhibitor-Attendees =



Attendee-Only Statistics:

5,267 U.S. Attendees + 2,402 International Attendee

Years in the coffee industry:
  • 32% have been in the industry more than 10 years
  • 22% have been in the industry more than 6 years
  • 46% have been in the industry less than 5 years or are new to the industry

79% of all attendees either authorize or recommend purchasing decisions
31% of all attendees are from outside the United States


*not including Exhibitor-Attendees
  • Coffee Retailer / Barista
    1,814
  • Roaster Retailer / Roaster Wholesaler
    2,236
  • Grower / Producer
    899
  • Coffee Exporter / Importer / Green Broker
    845
  • Allied Products and Services
    830
  • Hard Copy Form / No Response
    189
  • Other
    856

** Unclassified attendees include those who are able to decline to self-identify at the time of onsite registration. These may include cross conference traffic from Symposium, competition spectators, and special access badge holders (i.e. production crew/staff support).


  • $0 -$99,999: 22%
  • $100,000-$499,000: 21%
  • $500,000-plus: 57%



  • 47% Business Networking
  • 26% Product Discovery
  • 12% Social/Community Connectivity
  • 11% SCAA Pathway Classes or Education
  • 4% Competitions



2016 Pathway Classes
  • Total number Classes: 25
  • Total number Attendees: 1,000


2016 Lecture Series
  • Total number of lectures: 41
  • Total number of attendees: 4,686
  • Total number of presenters: 106
  • Total number lecture hours: 51