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8,024 Attendee-Only + 2,724 Exhibitor-Attendees =



Attendee-Only Statistics:

5,559 U.S. Attendees + 2,465 International Attendee

Years in the coffee industry:
  • 32% have been in the industry more than 10 years
  • 21% have been in the industry more than 6 years
  • 47% have been in the industry less than 5 years or are new to the industry

80% of all attendees either authorize or recommend purchasing decisions
30% of all attendees are from outside the United States


  • Roaster Wholesaler
    933
  • Coffee Retailer (Café/Bakery, Coffee Shop)
    856
  • Allied Products and Services
    260
  • Roaster Retailer
    746
  • Associate (Press, Trade, Non-Profit)
    236
  • Importers/Green Brokers
    159
  • Distributor (Specialty food service/other)
    117
  • Grower
    113
  • Office Coffee Service (OCS/Vending)
    76
  • Coffee Carts/Kiosks/Drive Thru
    66
  • Coffee Exporter
    44
  • Restaurant
    29
  • Culinary Professionals
    26
  • Producer Association
    17
  • Other
    1,065
  • Hard Copy Form No Response/not categorized**
    816

** Unclassified attendees include those who are able to decline to self-identify at the time of onsite registration. These may include cross conference traffic from Symposium, , competition spectators, and special access badge holders (i.e. production crew/staff support).

For our records only: Symposium – 225, USCC Arena – 314, Special Access – 120, Ticketed, Events only – 11, 1-Day Ticket - 1



  • Grower
    656
  • Roaster Wholesaler
    266
  • Coffee Retailer (Café/Bakery, Coffee Shop)
    222
  • Roaster Retailer
    182
  • Coffee Exporter
    179
  • Allied Products and Services
    116
  • Producer Association
    105
  • Importers/Green Brokers
    90
  • Associate (Press, Trade, Non-Profit)
    56
  • Distributor (Specialty food service/other)
    50
  • Office Coffee Service (OCS/Vending)
    15
  • Coffee Carts/Kiosks/Drive Thru
    13
  • Restaurant
    9
  • Culinary Professionals
    3
  • Other
    186
  • Hard Copy Form No Response/not categorized**
    317

** Unclassified attendees include those who are able to decline to self-identify at the time of onsite registration. These may include cross conference traffic from Symposium, , competition spectators, and special access badge holders (i.e. production crew/staff support).

For our records only: Symposium – 124, USCC Arena – 64, Special Access – 3, Ticketed Events only – 20



  • $0 -$99,999: 33%
  • $100,000-$499,000: 22%
  • $500,000-plus: 45% (up to 3% from last year)



  • 28% Current products and services
  • 26% Business networking
  • 18% Meeting place with existing vendors/customers
  • 15% Education & Training
  • 13% Special Events (USCC/Symposium), other



Skill Building Workshops:
  • Total number of 2014 Skill Building Workshop attendees: 1,332
  • Total number of Skill Building Workshop hours: 124
  • Number of Classes with Certificate credit: 41


Lectures:
  • Total number of 2014 Lecture attendees: Approximately 4,000
  • Number of Lectures: 40
  • Total number of lecture hours: 50
  • Number of presenters: 97

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